Visit Britain have predicted that tourism spend will hit a record high in 2016 and forecasts that overseas visitors will spend £23 billion this year, which is a 4.2% increase on last year. 2015 finished with a spend of £22 billion by overseas visitors.
2015 saw 35.4 million visitors to Britain, and they expect this to rise to 36.7 million this year. It looks like we are back on track to reach 42 million visitors by 2020.
Sally Balcombe, Chief Executive of Visit Britain said: ''Everything we do it motivated by the goal to add value to the tourism industry by building our competitive tourism offer and driving economic growth and jobs across all our nations and regions, so that the benefits of tourism are felt across the whole of Britain. We are competing in a tough international environment and these results highlight how strongly the tourism sector, one of the UK's fastest growing export industries, has performed and how the Government's tourism strategy, supported by the 'Great' campaign, is producing results.''
Visit Britain claims to have generated an extra £2.5 billion in visitor spends over the last four years through it's marketing campaigns.
The main focus for Visit Britain this year is to promote England's natural beauty through its Year of the Great English Garden, promote Wales' Year of Adventure, and showcase Northern Ireland's cuisine with the Year of Food and Drink, while Scotland celebrates a Year of Innovation, Architecture and Design.
I wonder how many visitors we will get to the beautiful Ribble Valley this year.
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