Thursday 3 December 2015

Aviva Tour of Britain boost for Ribble Valley

Ribble Valley and Pendle held Stage Two of the Aviva Tour of Britain cycle race in September and it has been reported, the local economy was boosted by £2.1 million.

Pendle and Ribble Valley Borough Council's worked together to bring Stage Two, to the Ribble Valley, which began on Clitheroe and finished in Colne on September 7th.

Local businesses reaped the benefits according to an independent analysis which was carried out on behalf of SweetSpot, organiser of the Tour.

The report highlights that an estimated 180,000 spectators attended the event, with 25% coming from outside the North West.

Other findings include:

  • 91% described the race as 'very enjoyable' and gave it a rating of 4.5 out of 5.
  • 67% of spectators were inspired to cycle more often.
  • 38% came with their families
  • day visitors spent an average of £45.66 per group and overnight visitors spent an average of £72.24 per group on food and drink, entertainment, local travel, shopping and other activities.
  • 11% of visitors stayed overnight.
Tour organisers have described Stage Two as 'having the most exciting finishes of all this year's stages', and was broadcast in 129 countries worldwide.

Ribble Valley featured in the local, regional and national media, national cycling magazines and on local and regional television and radio.

Ribble Valley Borough Council leader Stuart Hirst said: 'The Tour of Britain was an ambitious undertaking by Ribble Valley and Pendle Councils, and our respective communities pulled out the stops to make the event a success.'

'The event attracted a spectacular number of spectators and showcased the two boroughs to a national and international audience.'

'As these figures show, we are reaping the benefits in terms of a significant encomic boost and indications are that there have been repeat visits to our two boroughs from spectators, as well as visitor enquiries from across the world.'






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